AT&T BRAND REFRESH

It’s not every day you get to refresh one of the biggest brands in the world. But when AT&T was growing out of just phones, and into more a source of content and entertainment, they turned to us to tell their story.

Armed with nothing more than a vibrant new color palette and a catalogue of imagery that would stop traffic, we created a campaign with a message that was simple, strong and direct.

We’re not just phones anymore.

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