LOCTITE
How do you broaden the appeal of a home improvement brand to an audience that may not even own a home? You showcase its use in creative, money-saving ways.
Taking the form of 15 second videos, we told 4 stories tying showcasing how multiple products within the brand could be used to give a second life to spaces and items.
This campaign is supported by upcycling projects on Loctite.com, an online banner/video campaign, and a bevy of social media content
